Farewell blue envelope
In November 2015 de Belastingdienst (the Dutch Tax Office) will take yet another step towards digitalisation as it starts to increase digital communication and decrease paper letters. The Tax Office will now communicate with Dutch citizens primarily via a personal digital message box dedicated to government affairs.
This signifies the end of an era, as the Netherlands says farewell to an icon that was introduced exactly one hundred years ago; the blue tax envelope. The sight of this infamous paper icon has managed to evoke a broad spectrum of intense emotions throughout the last century. The message ‘Farewell blue envelope’ will spread across the country in PR, outdoor posters, on radio, TV, in banners, online video’s, and social media. This will be the first campaign since winning the pitch in the spring of 2015.