Recently Bever published a study together with Wageningen University on how and how much people like to spend their time outdoors. As it turns out: two-thirds of the Dutch people see themselves as ‘outdoor people’. But in reality we spend 90% of our time indoors. Bever thinks we can do better than that and launches a nationwide campaign, which we developed for them.

In this campaign we focus on what ‘being in the outdoors’ does for you. We portrayed Bever employees to show their satisfied faces after they’ve just been active outside. The campaign exists of a manifest, films, photography, radio and the personal stories of the employees.

Photography: Jaap Stahlie
Film director and camera: Rob Hodselmans
Music: Jonas Leopold (River Sound)