It’s official, the summer is behind us. Too bad, thinks the majority of the Dutch people. Finally, thinks everyone working at Bever. Because bad weather might just be the best weather there is.

We developed Bever’s new autumn campaign that consists of radio- and TV commercials and various online assets. The campaign uses the insight ‘niemand is een binnenmens’ (nobody is an indoor-person). Because at Bever they love to go outside, even with bad weather.

Because when the weather is ‘bad’ there are two things you can do; stay inside sulking, or go outside to discover that rain is just water. Outside you’re rewarded with epic cloudy skies and a good autumn wind. And the best of it is, you’ll probably have the city, beach or forest all to yourself. Just like in the last campaign, all the models in the commercial are Bever employees.