Outside is closer than you think

As the biggest outdoor retailer in The Netherlands Bever wants to lower the threshold for going outside. Because sometimes it feels like being outdoors is something that’s especially reserved for nature lovers, backpackers or semi-professional athletes. But you don’t need a ticket to Sri Lanka to experience nature at its best and you don’t need to be extremely active either. Often the outside is enjoyed best when you’re simply cycling to work. In this new campaign for Bever we show the Dutch that the beautiful outdoors starts right at your doorstep.