300.000 Euro. That’s the average amount of money women miss out on during their working life. As an extension of the existing campaign ‘Where is my € 300.000,-?’, WOMEN Inc. asked us to raise awareness for Equal Pay Day – the 5th of November, the day that women work symbolically for free until the end of the year. To reach a broader and new audience, we collaborated with Youtube star Nienke Plas.