Men at Work is a Dutch multi-brand clothing store with over 40 shops in the Netherlands and Belgium. We developed their new brand identity that included a new brand book, store-concept and an event for their employees.

Nowadays more and more people shop online unless they are offered something special in your store. So we figured Men at Work should function as as more than just a store. It’s a platform. Their stores are now ever-changing space where picking up great clothes also leads to great experiences. The goal is to empower their customers — a generation of self- starters — to hone their skills, pick up a new passion, or find like-minded people.

The campaign we developed was photographed by Thomas Mailaender.