Naturalis is going into hibernation

Our first work for the museum

Just like a caterpillar that retreats to turn itself into a butterfly, or a squirrel that hibernates to wake up like new in the summer, biodiversity museum Naturalis in Leiden is closing for a thorough renovation.

As an announcement KesselsKramer developed a small campaign. In it a crab burrows itself, a hedgehog curls up into a ball and an owl disappears into its hole as a metaphor for the closing of the public museum.

Its the first work we’ve made for Naturalis but behind the scenes we’re working on a multi-year campaign that will launch next year when the museum opens its doors again.