organ donation

At heart, the question of whether to donate your organs is a simple one: would you like to save a life or not? By distilling the issues around organ donation down to this single point, this campaign makes a complex and emotional issue appear simple and practical. Audiences were directed to a website, (“”), where they had an opportunity to register. Whether they did or not… was up to them. A sample poster headline reads, “If could save someone’s life, would you do it?”