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LISTEN TO THE BIRDS

Problem

Birds: we hear them, but we don’t listen. We take them for granted, while every year, every season, it gets quieter around us. Birds are disappearing. But how to get help for birds at a time when everyone is asking for donations to save something?

Solution

To create urgency around the issue, we’re using people’s favourite feature of birds: their songs. By making the birds and their songs disappear, we’re highlighting the fact that if we don’t listen now, we may never hear them again.

CREATIVE

In a matter of seconds, idyllic nature scenes and the soothing sounds of the little owl, the sparrow, and the black-tailed godwit turn into an unsettling void that explains it all. The campaign consists of several short videos, social content, display ads, a radio commercial, and a fundraising website: reddevogels.nl

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