- industry
- location
- emotion
- discipline
498 Results
498 Results
Children are getting younger and younger and are increasingly active online on their phones, computers or tablets. Using social media, chatting, playing games, etc. This is a (not so new) reality that brings many benefits but also dangers, such as various forms of online sexual abuse. Dangers that we, as parents, do not see all of. The reality is that 3 in 10 girls and 1 in 10 boys will experience some form of sexual exploitation online before the age of 18. We need to make parents with children from 5-12 year old more aware of this problem and their role in making their children more resilient.
We arm our children against dangers in the offline world with all kinds of tools, so why not online as well. For example, we tell our children not to go with someone, not to take sweets from strangers, etc. But for the online world, this is a lot less obvious. That’s why we’ve rewritten the most recognisable, classic offline warnings that every child has heard from their mum and dad, and given them an online twist with only two words: ‘ook online’.
With ‘ook online’ (the most important add-on ever) we are changing the way parents think about the dangers to their children and help them educate their children online. And, of course, we’ll be very online in this campaign: in our design we’re using explicitly online errors, thousands of mouse clicks and a huge amount of text messaging popping up. All this will lead to concrete action perspectives and information on terredeshommes.nl/alsoonline. The campaign is primarily digital (social, paid and owned and banner), complemented by a shareable WhatsApp link, posters, a flyer and a landing page.
KesselsKramer invites you to
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
