- industry
- location
- emotion
- discipline
491 Results
491 Results
Many parents struggle with how to respond when they suspect their child is experiencing mental health issues or suicidal thoughts. Without knowing what to say, they often end up asking surface-level questions, such as, “Did you have a good day at school?” or “Do you have any plans for the weekend?”. But when you notice your child struggling it’s important not to talk around it, but to be straightforward.
The campaign encourages parents to ask direct questions, such as, “How are you really feeling?” and even, “Have you ever had suicidal thoughts?” By addressing these issues openly, parents can create a safe space for their children to share what’s truly on their minds.
The campaign’s creative approach was built around turning indirect questions into direct ones. Questions to avoid – such as, “did you have a good day at school today?” – were designed in a non-straightforward way. Whereas the more direct questions – such as, “How are you really feeling?” – were designed in a direct way. In a radio commercial and special website (113.nl/ouders) parents are offered tools to learn how to have a conversation about suicide.
KesselsKramer invites you to
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
