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In 2024, the food retailer Ahold Delhaize launched a renewed strategy called ‘Growing Together.’ Ahold Delhaize aimed to align its visual and verbal branding with its updated purpose and vision. At the same time, the company used this strategy update as an opportunity to enhance the visual appearance of its (digital) channels.
Without big, there is no small, and vice versa. The concept is based on this truth. The result is a fresh, crisp visual playground of perspectives. Typography, imagery, design system, even illustration and iconography, are a continuous and playful search for synergy between the big and the small.
KesselsKramer invites you to
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
