No description

A GENTLE GIANT

PROBLEM

In 2024, the food retailer Ahold Delhaize launched a renewed strategy called ‘Growing Together.’ Ahold Delhaize aimed to align its visual and verbal branding with its updated purpose and vision. At the same time, the company used this strategy update as an opportunity to enhance the visual appearance of its (digital) channels.

CREATIVE

Without big, there is no small, and vice versa. The concept is based on this truth. The result is a fresh, crisp visual playground of perspectives. Typography, imagery, design system, even illustration and iconography, are a continuous and playful search for synergy between the big and the small.

No description
No description

No description
No description

Want to know more, or ask us something?

KesselsKramer invites you to

Sign up to our new newsletter for new work, ideas, thoughts, feelings and the odd rumour.

Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.

  • This field is for validation purposes and should be left unchanged.
+
NEWSLETTER
+
NEWSLETTER

Subscribe to our newsletter