A FRESH PERSPECTIVE OF DOURO

PROBLEM

Douro is known as a traditional wine region in the north of Portugal. With so many producers in a relatively small area it's hard to stand out. Assobio's steep and high altitude vineyards make the wine very fresh compared to other wines in the region.
SOLUTION

While most producers focus on traditional (port) wines, the Quinta dos Murças (part of the Esporão family) estate uses the dramatic change in altitude to create new wines. Being experimental in a traditional region is a matter of changing perspectives.
CREATIVE

This change in perspective is literally visualised by showing the estate from the top. A bottle of Assobio was flown over the estate and filmed from the top.