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Problem
How do you attract multiple audiences: local community, designers and creatives and the London Fire Brigade staff themselves to an exhibition with many stories to tell? KesselsKramer was asked to help curate an exhibition for the London Design Festival in an unusual location: a working fire station in Shoreditch. This was on behalf of the London Fire brigade.
SOLUTION
KesselsKramer collaborated with Studio Sutherl& and Tom Sharp, amongst others, for a show titled ‘The Running Towards’. This exhibition celebrated an unflinching embodiment of the firefighters’ bravery, with the further aim of inspiring the multiple-audiences to look for that same spirit within themselves.
KesselsKramer’s role centred around new interpretations of the Warning: Risk of Fire symbol, involving 25 London creatives, both emerging and established. Each artwork came with a beautifully personal story by the illustrator, graphic artist, or designer and ranges from Jimmy Turrell’s story of his father who used to be a firefighter to Franz Lang’s beautifully illustrated cat story starring her grandma.
KesselsKramer also curated historic objects that had been collected from the local firefighters over the decades. This London Fire Brigade show marks the latest chapter of the agency’s foray into cultural partnerships for brands which have, over the years included the KK Outlet gallery and collaborations with Vans and Timberland.
Left to right: Original symbol, Thomas Hedger, This Ain’t Rock’n’Roll, Studio Sutherl&, Paul Davis, Harry Bennett, Anthony Burrill, Sarah Boris (1/2), Sarah Boris (2/2), Sami Kimberley, Ruby Boddington, Curtis Rayment, Africa Pombo, Crispin Finn (1/2), Ollie Macdonald Oulds, Noma Bar, Mohammed Samad, Nicole Chui, Jennifer Whitworth, Pâté, Crispin Finn (2/2), Jimmy Turrell, Gabriel Greenough and Katy Wang, Jonny Banger, Jasmin Sehra, Inga Ziemele, Franz Lang, Emma Dragovic
The Foundry Types and Studio Sutherl& invited a range of UK based design studios to create a poster to showcase the new typeface created by them for LFB. See here KesselsKramer London’s contribution:
‘NEE-NAW’
Read more about The Running Towards on:
and
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