THE JOY OF UNWRAPPING

PROBLEM

CASETiFY, the artful phone and electronics accessory brand, wanted a campaign for the end of year holiday season. They had multiple products to communicate - from phone cases to watch straps - so there was no single-minded feature or benefit we could enhance.

Solution

Focus instead on the gifting and unboxing moment, using a sense of anticipation as a driving force.

CREATIVE

CASETiFY’s iconic red boxes were used as the ’stars of the show’ in five films, built for social and CASETiFY’s website. In the films, the joy of unwrapping is given a playfully surreal twist, with glitzy magic show undertones. The campaign was created with the help of director Zac Ella from Agile Films.