CITIZENM'S ALL-IN-ONE APP

PROBLEM
The citizenM app is like a Swiss Army knife, with multiple forms and functions. The app is your room key, your city guide, it’s even your pancake orderer. 


How do you communicate the multifaceted functions of the app in the fast-moving context of social media and newsletter emails?



SOLUTION
Make the functions tangible. With a single tap, whack, or swipe, the phone transforms into various objects that reflect the app’s functionality. 


We took the stereotypical ‘app explainer’ and added citizenM personality through the addition of characterful hands, playful accessories, and unexpected transitions.