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citizenM hotels already have 2 properties in sun-kissed Miami, and now they have a third opening, on the iconic Miami South Beach.
How do you sell not just one, but three hotels across Miami, and draw guests from feeder-markets to citizenM in the sunshine state?
Focus on the one thing that connects all three hotels, and distinguishes them from citizenM’s other locations: the sunshine.
We built a campaign around the positive effects of the sun and the citizenM experience.
In fact, some of our adverts were created by the sun. Using cyanotype printing, a practice which allows you to print images with the sun’s rays, we captured 3 Miami-based influencers embracing their sunny side. They were displayed on boat OOH’s around South Beach.
To top things off, we created a series of artful videos which amped up positive feelings of the sunshine in a uniquely citizenM way.
KesselsKramer invites you to
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
