citizenMovement

citizenMovement is the charity from citizenM. The initiative has one simple goal: to help make the world more mobile. It’s a cause that’s embedded in the hotel’s DNA — the ‘M’ in citizenM stands for ‘mobile’. Whether it’s helping those who face mobility challenges, improving access to remote amenities in developing nations, or encouraging movement as a vehicle to greater health, citizenMovement empowers mobile citizens to help others to be more mobile, too. KesselsKramer worked on the brand inception, naming and identity, as well as roll-out communication.