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What will the currency of the future be?
Let the art decide.

PROBLEM

The Bank of England is the UK’s central bank with a museum attached to it. This museum is little known, especially amongst Gen-Z and millennial audiences. Typically, it’s attended by school children and retirees. We were tasked with bringing an art show to the museum, to attract new audiences and create a discussion around finance, a subject in itself that isn’t particularly enthralling or engaging to many.

SOLUTION

The Bank of England Museum came to KesselsKramer through the agency’s gallery background, namely, the KK Outlet exhibition space on Hoxton Square which ran for 10 years. KK Outlet featured emerging artists, and gave them a free space to exhibit, often for the first time. The Bank of England Museum wanted to be part of both London Design Festival, with a show in its own iconic 19th century building, and Shoreditch Design Triangle, in KesselsKramer’s new gallery space in Shoreditch. KesselsKramer set the brief titled “Currency of the Future” and invited 17 handpicked artists from various disciplines and backgrounds to interpret it and share their vision of what a future currency could or should be. Concurrently, a digital platform was created – The Barter Bank – where participants were invited to make then exchange art with random strangers.
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CREATIVE

In the museum, the images created by all 17 artists – photographers, illustrators, performance artists – in response to the brief were reproduced at a large scale, their formats using the ratio of a banknote. They were then hung on bespoke timber structures scattered throughout the exhibition space. Meanwhile, The Barter Bank had an interactive twist: participants could exchange artworks created on-site or via the digital platform (barterbank.xyz). On the website, users could use the interface to create and submit an image. In exchange for their contribution, they would receive a randomly selected artwork previously submitted by another user. Each exchanged piece was printed as a keepsake, creating a playful discourse on the value of art through the system of bartering.
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A Fall From Grace, Shahram Sadaat
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A Penny For Your Thoughts, Eleonora Marton
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Be Heros, Can Sun
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A World Without Us, Ferry Gouw
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Bank of Earth, Minori Murata
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Silver Spoon, PUTPUT
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