Do

do is the brand that depends on what you do. do’s mentality and philosophy can be applied in numerous ways. Sometimes it’s a book, a product or service.
“do create” is massive collaborative project which featured the ideas of a range of great designers. They each worked on the challenge at the heart of the “do brand”: how to make consumer products less passive? The results were unexpected, innovative and challenging. They were collected in book form by KesselsKramer. The project by the New York Times (amongst many others).