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The brand do takes a long look at the state of television on planet Earth. To do this, do organized a 24-hour chat with guests from around the world. Organized on the worldwide web, do-TV includes heads of TV networks, sports brands, magazine editors, journalists, advertising experts, artists and the occasional movie actor offering visions, ideas and concepts for the love of television. From the 50,000 pages of textual conversation, a do brand manual was edited and published, highlighting some of the most interersting interactions.
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