FOR THE LOVE OF BUGS

Problem


Naturalis collaborated with Albert Heijn, the Netherlands’ biggest supermarket, to create a promotion based on a collection of very cool insect temporary-tattoos for young naturalists to pick up with every purchase at the supermarket. Albert Heijn promotes it on a big scale, but Naturalis branding is limited. How to use this visibility to promote Naturalis, especially its own online knowledge platform natuurwijzer.nl?


Solution


Show the collectors talking about their favourite insects, while having the temporary-tattoos all over their faces—because the facts about these insects are pretty much just as cool as the insects themselves.


Creative


Kesselskramer made an online campaign for Naturalis, featuring three very smart kids and a whole lot of insects.