Grand Marnier
Crusading for le Charme

2018

Grand Marnier, the classic liqueur, wanted an image change. From a drink associated with grandmothers to one enjoyed by 30-35 year olds. A tough task. To address this, KesselsKramer developed a digital campaign that asked the world’s leaders to behave with more charm, in keeping with the philosophy of this rather charming drink.

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