Problem

How do you call a brand-new animation festival - created from the merge of KLIK Amsterdam Animation Festival and Holland Animation Film Festival - that focuses on both kids and grown-ups?

Solution

Come up with a name that's playful on its own, but with more significance to it. KABOOM isn’t just about things that explode, bump into each other or fall apart, it's also about things that make an impact, disrupt your routine and wake you up. KABOOM is a new animation festival that will blow your mind.

Creative

The visual identity fits the philosophy behind the name. On the one hand, the logo and typography are very playful, on the other thoughtful and serious.