A book on the road

Travelling on your own – whether you’re by car, train, boat or plane – tends to be rather boring, but in the company of a book most trips can’t last long enough. That’s why this years’ Kinderboekenweek was given the theme ‘Travel along’ and was dedicated to all forms of travel.

To create a strong visual link between reading and travelling, the central icon of the campaign became a massive book on wheels. The campaign led the book all around the Netherlands: on a boat on the canals of Amsterdam, in a carrier cycle up North and with an NS train down South - or East, or upwards for all it matters! Books can take you anywhere, so off we go, to the library and beyond!