LEVI'S<br>FESTIVAL<br>ROADIE

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Levi Strauss, Poster campaign To communicate the Levi’s Festival Roadie promotion in Levi’s Stores and as an outdoor campaign, posters show all kinds of different career choices giving the option of becoming a Flower Pyschiatrist or a Professional Handclapper to Levi’s customers, or the chance of becoming a Levi’s Festival Roadie.

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Levi Strauss - Gay Games

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