Men are from bars, Women are from Venus

The beer for real men expresses its distaste for all things unmanly. Like, for example, talking about emotions. Horrified by a series of books designed to help men and women understand each other’s vulnerabilities, Bavaria launched a counter offensive. It created a line of self-help titles that sought to explain the divisions between the sexes in simple black and white terms. After all, “Men Are From Bars, Women Are From Venus.”