THE URL PROJECT

[embed]http://vimeo.com/297754384[/embed]

MOCAtv wanted to leverage it’s ever-growing youtube community and convert viewers to subscribers. So we created The Art X You Series, where the subscriber audience will be able to collaborate with a renowned artist. In the first installment of the series we worked with internet artist, Rafaël Rozendaal. We turned the user comment section into a social media challenge and asked viewers to create an original idea for an URL and submit it so Rafaël could turn the most inspiring submission into his next art piece.