MUSEUMS THAT ARE FOR EVERYONE

Problem
The last two year Museum Card made very clear that museums aren’t just for the cultural elite, but for everyone, resulting in younger and more diverse visitors. Now it is time to deepen that message and focus more on the functional benefits the Museum Card offers card holders. Because most people still think it is about the usual suspects of art, history and science museums. But there are way more different types of museums and collections and things to do than most people think of. And they are all accessible with a Museum Card; unlimited.



Solution
We’re launching a campaign that clearly shows the wide range of museums, collections, items and things to do. Things that one Museum Card can bring you. By this we demonstrate how versatile the Museum Card is, showing that there is enough happening for everyone.



Creative
In our campaign we show the abundance of all the things that are happening in museums. True moments in museums, not fake ones. We display the actual offer, not some invented activities. And most of all, we demonstrate the wide range of activities that you can enjoy with just one museum card, many of which you would never have thought possible. In our videos, we play with a quick sequence of the abundance of museums, alternating these with specific and unexpected activities. All this gives you a pretty unfiltered impression of what it Museum Card offers you: museums that are for everyone.