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Naturalis is the natural history museum of The Netherlands, with a renowned, world famous research institute for biodiversity, and an enormous collection of plants, animals and dinosaurs. But how do you show that besides all these things, Naturalis is also just a fun family experience?
By showing that in addition to the 43 million objects, including a famous T. rex, there is another special creature that characterizes Naturalis: its visitor. That curious, unpredictable visitor is central in this campaign approach. In the interaction with the imaginative visitor, the impressive collection of Naturalis comes to life.
The TV-commercial shows a family making a day trip to Naturalis. They curiously look at the collection, until they get blown away by a gigantic roaring T. rex. Or was it their own daughter? Together, the roaring daughter and T. rex also form the campaign images, inviting people to come to ‘Naturoooaaaaalis’.
KesselsKramer invites you to
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