Everything is an experiment

NEMO is the most famous do-museum in the Netherlands and they are currently renewing themselves. A new market positioning, a new roof terras, a new visual identity (Studio Dumbar) and a new campaign, developed by us.

This campaign is about the new energetica exhibition on the roof of the museum. Every expression of the campaign is a small experiment. We thought of new experiments (ideas) for every outdoor location. We calculated the weight of the paper, took temperatures, talked to scientists and made calculations about the speed of wind and light.