- industry
- location
- emotion
- discipline
489 Results
489 Results
Problem
In the new NEMO ‘Humania’ exhibition you can discover how extraordinary people really are from a scientific perspective. But how can we still celebrate people in a special way if this is now done by every bank, insurance or telecom company?
Solution
By bringing the idiom of ’The Average Person’ to life as an absurd 3D collage we introduce a vehicle that everyone can relate to.
Creative
In the campaign we see The Average Person as a character, but the text nevertheless speaks for a whole group of people. In this way, every fact about the average person holds a double meaning. The campaign follows a modular structure; in total there are 14 facts about the average person, each animated into a scene that can repeat continuously. Together these consecutive loops form one long film, and 4 consecutive loops form a TVC, 3 online pre-rolls and various social videos respectively. Each loop is also a GIF generating 14 unique social posts and banners. Still images of those loops form an outdoor and print campaign.
MORE NEMO science museum
KesselsKramer invites you to
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
