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Even with the best eyesight in the world, you still occasionally see things that are not really there. Nemo’s latest temporary exhibition ‘Zo te zien’ explores the magical functioning of our eyesight, and required a campaign to make sure the whole of Amsterdam would come to see it.
Nemo’s communication is guided by the idea that literally everything is a potential experiment. This exposition is no exception. Therefore, the optical illusions that are explained in the museum are showcased in the campaign.
The campaign consists of four experiments exploring the focal points of the exposition: things you see that aren’t really there, things that seem like more than they actually are, and things you see that aren’t really possible. All experiments were captured and shown as short films, digital billboards, and a social campaign.
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