HACKING AN IDENTITY <br>= A NEW IDENTITY

Problem

In the autumn of 2020 the NRW-Forum, Dusseldorf’s avant-garde art museum, became a part of the Kunstpalast: the oldest art museum in Dusseldorf. To mark this bond, NRW-Forum needed a new identity which demonstrated their unity with the Kunstpalast but which also retained the original NRW-Forum attitude and style.

Solution

We present NRW-Forum as the new kid on a block where it’s always lived. It is the ‘wild child’ to the Kunstpalast, expressing itself by taking parts of the Kunstpalast’s branding and hacking them to form its own identity.

Creative

NRW-Forum’s hacking comes in all shapes and sizes. From digital hacks on the website to crossing out words with spray paint, the options are endless. This identity concept gives NRW-Forum’s creative department complete freedom and so the museum can continue to reinvent itself through hacking for many years to come.