FEEL FREE

PROBLEM

When you are blessed with good health, health insurance doesn’t cross the mind. Brand awareness for health insurers as a result is low, with price acting as the deciding factor. While ONVZ may be one of the most expensive health insurers, it has so much more to offer.

Solution

ONVZ is a health insurer that distinguishes itself through a combination of excellent services, extensive covers and most importantly, a free choice of providers. By embracing free choice as well as what 'freedom' represents in its widest sense, we position ONVZ as "De Vrije Zorgverzekeraar” (The Health Insurance of the Free); one of the most premium health insurers in the Netherlands.

Creative

With ONVZ offering optimum freedom of insurance when you need it most, we focussed their branding on the priceless feeling of being free. Using ‘be free’ as a motto and images of models moving freely, we radiate ONVZ’s message of freedom in every possible way.