Pulitzer-32-IMG_6018-sm_entrance sign

Next: citizenM Amstel

THE DISCOVERY OF DUTCH ELEGANCE

Problem

How to position a luxury hotel with relatively small rooms compared to its competitors, due to its iconic though limiting the 17th-century canal house structure?

Solution

Positioning Pulitzer Amsterdam as a discovery of quintessential Dutch elegance.

Creative

An identity with a unique blend of traditional and modern Dutch craftsmanship throughout the hotel, website, and communications. Including unique, gable-inspired icons and patterns, and tiled hotel directions.

pulitzer-ams-web-3b271a

flower-web-large

gif-pattern-pulitzer

Pulitzer-38-IMG_6030-sm_pin

Pulitzer-5-6-sm_dont distrub

CF18931light-Room585d-sm_room — The gable design is also implemented in the headboards of the beds.

Pulitzer-7-_MG_5894-sm_roomkeu

2015-10-Kessels-Pulitzer-dag219094-Room202-Desk-sm_rooom

Pulitzer-25-IMG_5991-sm_signage

Pulitzer-23-IMG_5981-sm_sign2

2015_08_Kessels_Pull_testTheekopje-sm_room

Pulitzer-9-_MG_5901-sm_sign

wall-tiles-2_signs

pulitzer-tiles_sing gif

sampleitems-pulitzer_serivce cards

Pulitzer-34-IMG_6020-sm_flag

bag-umbrella

Pulitzer-37-IMG_6026-sm_bag

Pulitzer-22-IMG_5978-sm_entrance sign

Pulitzer-18-IMG_5967-sm_bar menu

sampleitems2_menu

Pulitzer-19-IMG_5973-sm_napkin

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