Affordable and practical, Staycity offers the flexibility of an apartment paired with the convenience of a hotel, in multiple European cities. Despite this strong offering, the smartness of the brand is not conveyed by its visual identity, and the relationship with its more premium sister brand, Wilde, is not distinctive.
SOLUTION
Create a friendly and smart brand with a unique voice that conveys the many possibilities and services available to the guests who choose Staycity, a brand which offers you half apartment, half hotel.
CREATIVE
Through the use of a suite of hand-drawn asterisks, layers of meaning and extra information (both useful and entertaining) can be added to showcase the brand’s smartness. These are combined with a friendly colour palette, clean typography and custom photography, to make up an approachable holistic brand.
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