Branding for Holland’s most famous park

Amsterdam’s Vondelpark is the city’s equivalent to Central Park: a hub for its citizens, with cultural events and picnics, festivals, and joggers by the dozen. With the help of legendary illustrator, Parra, a gnome was created. The gnome’s goal in life? To gently remind visitors to tidy up. These reminders took the form of signs around the park, some of which targeted dogs.