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495 Results
495 Results
Mollie is a rapidly expanding Dutch payment platform founded in 2004. It now serves more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. Its ambition is clear: to become the number one payment platform in the Netherlands. It has developed through continuous innovation over the last 20 years to become the payment platform for every size and style of businesses. But it is known primarily for working with smaller companies. How can we align Mollie’s reputation and image with this increased scale?
KesselsKramer has developed a brand positioning campaign that builds on the brand’s origin story of a modern payment platform that ‘liberates’ businesses from the administrative shackles of legacy financial systems and institutions. The campaign introduces Mollie in a simple and striking way that symbolises the essence of the company: that less is more. Called ‘Zonder meer Mollie’ (‘zonder meer’ translates as ‘without more’, also meaning ‘without a doubt’), the campaign demonstrates how Mollie’s innovative payment platform removes obstacles and gives its customers the freedom and flexibility to do business and grow. Quite simply: payments WITHOUT barriers equals MORE freedom and conversion. Simplicity drives business.
The campaign kicked off with radio to introduce the new positioning. Eye-catching outdoor executions use a clever play on words to unfold the business wins gained by minimising barriers to payments, shown in a simple way that everyone can understand and relate to. A stylised and sharp online video shows the streamlined simplicity of Mollie’s service by focusing on all the things the company does not do in order to liberate its customers from the drudgery of traditional administration.
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