Stay Curious

For 100 years now, NEMO Science Museum has sparked curiosity in people with science and experiments. NEMO believes we’re all born curious, but sometimes forget the importance and beauty of it. For their 100th birthday NEMO celebrates the greatness of curiosity. How do we keep people curious?

SOLUTION
Curiosity is about asking an endless amount of questions about an endless amount of things. The campaign covers the diversity of questions that a curious person might have. Not one, but many. By sticking them on ordinary objects – from a cardboard box to a toaster – people are invited to do the same; questioning the world around them.

CREATIVE
Everyday things are covered with stickers featuring the most commonly used question words (What? Why? How? Where? Who?). Objects are transformed into a colorful celebration of curiosity. The confetti of q’s also covered campaign elements like flags, tickets, t-shirts and even a bus got the curiosity treatment. On a special website – also covered in, you guessed it, stickers – visitors can submit their questions, answered by NEMO’s team of scientists.