CINEVILLE CARDS COME TO LIFE

PROBLEM

Cineville is the club for film fans in the Netherlands and Belgium. For a monthly fee, a membership card is your golden ticket to unlimited good films in the film theatres. What sets them apart from the competition is that a membership doesn’t just give access to good films, but also to a good experience. So how do we connect this more emotional experience to the tangible aspect of the membership, the Cineville card?

SOLUTION

By dreaming up a universe where Cineville cards come to life. This campaign literally shows how people have unlimited access to good films in the cinema with their Cineville card. We turned the cards into imaginary film friends by making them supersize, personifying them with clumsy movements and actual voices.

CREATIVE

“Cnvllln” “rebkdndmd” “uhh” “blehbbehbe” “Muh” “oeh-a-a-a” “goood” “hejdncfdnxmnd” “noirr” “ahh” “neuj-dzdzdzzzzz””!!!” “end” djfdjndjkfsc “ghehehe” j”horrorrrrxhdjn d %$^^ & “Uhu” brrrrr” “....” “Gha”