THERE'S MORE TO SEE WITH CINEVILLE

Problem

The Dutch cinema membership Cineville is expanding to other European countries. For their launch, they want to show the magic of going to the cinema. But there are so many different films, and film means something else for everybody. So how do we show the beauty of cinema without falling into cliches?

Solution

By bringing it down to the core: Cineville is for curious people. For the people who peek through little holes, poke their head through an open door, who look at other people and wonder what their life is about. With the Cineville membership, these infinitely curious people can get infinite cinema visits.

Creative

In a film and a series of images we show different people being curious in different ways. Sometimes recognisable, sometimes a bit more absurd. The campaign is a celebration of curiosity and encourages the target audience to try Cineville; the infinite cinema subscription for the infinitely curious.