J&B VIVE EN COLOR

J&B is an iconic brand in Spain. Despite the economic crises, young adults in Spain remain optimistic. Vive en Color (Live in Colour) is the embodiment of their and J&B’s optimistic spirit. These outdoor posters are part of a bigger campaign in which J&B revitalised a derelict Mercado in the centre of Madrid. www.jbscotch.com