ARTE - MADE IN EUROPE

Problem
ARTE is the European culture channel, with 85% of its programmes produced in Europe and accessible to 70% of Europeans in their native language. How can ARTE highlight the European focus of its identity and programming and bring more unity among Europeans?



Solution
By showing what the Eiffel Tower, the Acropolis, the Renaissance, Port wine, Heineken beer, Mozart, Édith Piaf, Fado music, ABBA, Volkswagen, Fiat, ARTE, Johan Cruyff, Roger Federer, Marie Curie, and you and me all have in common: we are all Made in Europe.
A campaign that builds on a simple yet powerful truth: much of what we value, from culture to creativity, is Made in Europe. It is both a celebration and a reminder of the richness, diversity, and shared values that shape Europe.

Creative
Typography artist Anthony Burrill brought the message to life with a bold and iconic design: clear, confident, and impossible to miss. Shown across major media such as murals, billboards, banners, and digital screens, the message was given the grand stage it deserved.