RE: REGARDS, REACT, REPLY, REPORT

Problem

Arte TV launched a documentary series covering authentic, pragmatic, intimate and human stories from all over Europe. How do you give a series covering such diverse topics a fitting name?

Solution

Each episode offers a new perspective on current topics, events and challenges that move Europe. Part of the program is the connection between the episode and social media. Viewers are asked to participate in the online discussion, where a dedicated group of editors dig deeper into highlighted themes. Hence the name ‘Re:’, which stands for regards, react, reply and report.

Creative


Like the series itself, the campaign material is made to tell stories. The people featured in the campaign are shown in the middle of something, without showing explicitly what they were doing.