ARTE'S SUMMER OF CHAMPIONS

PROBLEM
This summer, European public broadcaster ARTE shows films and documentaries about champions in Summer of Champions. From famous singers to sport players, there are many kinds of champions. But how is it possible to relate to the best of the best?

SOLUTION
By showing that everybody is a champion at something. Whether it’s folding origami animals, balancing a fork on the tip of your tongue or dressing up your poodle, you all have that one skill that no one else can beat you in.

CREATIVE
By making them the face of the campaign, we give these niche champions the spotlight they deserve.